KEEP AMERICA BEAUTIFUL (KAB) began promoting beautification, cleanliness & litter prevention on highways in 1965. KBVB, the RI affiliate of KAB, wants to spread this message here in Rhode Island.
"It is so exciting to have so many of our roads, bridges and highways repaired and repaved. As we drive these new spruced up roads, they look fresh, clean and litter free," states Kaehler from KBVB. "Now the trick will be if we can keep them that way."
You might not realize Keep America Beautiful was formed in 1953, when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote the idea of national cleanliness and litter prevention.
Then in 1965, First Lady of the United States of America, Lady Bird Johnson, joins Keep America Beautiful in promoting highway beautification, stating
“Ours is a blessed and beautiful land. But much of it has been tarnished. What can you do? Look around you: at the littered roadside; at the polluted stream; the decayed city center. We need urgently to restore the beauty of our land.”
Today we unfortunately see litter on our roads, but with your help we can put a stop to that.
1) Never throw litter out of your car-- just keep it till you get home.
2) Share the message "we don't want you to litter" with your friends and family. It makes a huge impact when this message comes from people you know and respect.
3) Go to LitterFree.RI.gov and take the pledge to end litter individually, from your school, business and/or community organization.